BEHIND THE DESIGN

La Muse Collection

Illuminating Self-Expression

La Muse by NAJO transports you to the soul of Paris, the city of light and love. Each piece pays tribute to the Parisian art of subtlety, where classical elegance and understated modernity converge to create an undeniable sense of style.

Diffusing a frisson of romanticism, La Muse’s impeccably crafted pieces speak in gestures through glints of light, sculptural contours, sensory textures and evocative movement. Fusions of silver, gold and watercolour gemstones conjure the spirit of cobblestone wanderings, spring blooms, iconic bridges and the ever-flowing Seine. Adorned individually or layered, La Muse jewellery captures the poetry of self-expression, honouring those who draw inspiration, strength and creativity from within.

Jewellery that becomes part of your story.

In French, a muse is a source of inspiration — and in La Muse, she is both the wearer and the jewellery itself. You bring each design to life with your own rhythm, your own quiet power. The La Muse Cuff, with its architectural V-shape, frames your wrist in strength and elegance. The La Muse Huggie Earrings, whether in sterling silver or radiant gold plate, hug the ear in soft curves that move with you from day to night. These are not just accessories, but reflections of your individuality — the details that whisper, this is me.

From the cobblestones of Le Marais to the ripples of the Seine.

Every texture, curve and gemstone in La Muse holds a fragment of Paris. The Marais Bracelet and Marais Ring carry the tactile beauty of cobblestone streets, while the fluid Eau Earrings echo the city’s iconic Wallace Fountains. Spring blooms come to life in rose quartz, green onyx, rainbow moonstone and amazonite, as seen in the Fleur Earrings and Fleur Pendants. The flowing lines of the Reverie Necklace capture the meandering Seine, so when you wear La Muse, you’re carrying the city’s romance with you.

“La Muse is designed to illuminate self-expression, allowing you to curate looks that feel put-together in subtle, natural ways.”

-  Jo Tory, Founder and Creative Director, NAJO

Two-Tone Connection

Meaning “Bridge of Gold,” the Pont D’Or pieces unite silver and gold in a harmonious two-tone design. The half-round sterling silver bands are adorned with ridged yellow gold-plated ‘bridges,’ making them perfect for mixing metals in your jewellery wardrobe. Timeless, versatile and symbolic, they’re made to connect not only your gold and silver pieces, but the moments you treasure.

Flowing Forms

With open, organic shapes inspired by the meandering Seine, the Reverie pieces invite a sense of calm and possibility. Each link is handcrafted using traditional silversmithing techniques, giving them a fluid elegance that feels as natural as the river itself. Wear them to add sculptural interest to simple silhouettes, or let them be the statement in your evening look.

The Playful Kiss

“Bisous” means kisses in French, and these sculptural ‘X’ designs are NAJO’s romantic nod to the Parisian art of subtle gestures. The puffed studs and polished pendant are minimalist yet emotive, perfect for gifting or wearing as a reminder of someone special. In silver or gold plate, they’re charming on their own and equally delightful in a curated mix.

Parisian Poise

The Lumière Earrings are NAJO’s modern interpretation of Parisian elegance. Their oval contours are sleek and refined, catching and reflecting light in a way that brightens the face. Whether you choose the cool glow of sterling silver or the warmth of gold plate, these huggies work as your everyday signature or a polished evening accent.

MEET THE AUTHOR

Jo Tory

Born in Australia, Jo Tory is proud to be one of the country’s pioneering female jewellery founders. She has been our Creative Director since NAJO’s formation, steering the company to be one of Australia’s most successful fine jewellery brands today. Jo also sits on the Jewellers Association of Australia’s Board of Directors, where she actively promotes the highest standards and ethics within the Australian jewellery industry.